--- title: Essays | Decisions & Behavior description: Decisions & Behavior | Essays on brands, psychology, and human behavior - exploring how people make meaning, build identity, choose brands, and tell their stories. --- # Essays Reflections on narrative psychology, decision making, and the strategic tensions shaping brands today. Filter by Tag Show All Book Review Brand Relationships Decisions & Behavior Narrative & Meaning Point-of-View Research & Insight Strategy & Positioning Travel & Hospitality ### Decisions & Behavior [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/jon-tyson-bvLjRcFhMdM-unsplash-2-2.jpg?width=1920&height=2501&name=jon-tyson-bvLjRcFhMdM-unsplash-2-2.jpg) ](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/can-algorithms-understand-emotion) 4 min read #### [Can Algorithms Understand Emotion?](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/can-algorithms-understand-emotion) Apr 9, 2025 10:14:17 AM Why Emotional Meaning Requires More Than Data Emotion is one of the most powerful forces in human behavior—and one of the hardest to interpret. In an... [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Point-of-View](https://www.threadlinebranding.com/en-us/essays/tag/point-of-view) [Research & Insight](https://www.threadlinebranding.com/en-us/essays/tag/research-insight) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/can-algorithms-understand-emotion) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/mandy-von-stahl-VDiGTEO0TYY-unsplash-2-2.jpg?width=1920&height=1266&name=mandy-von-stahl-VDiGTEO0TYY-unsplash-2-2.jpg) ](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/the-science-of-brand-love-what-drives-long-term-customer-loyalty) 4 min read #### [The Science of Brand Love: What Drives Long-Term Customer Loyalty?](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/the-science-of-brand-love-what-drives-long-term-customer-loyalty) Feb 12, 2025 8:35:48 AM More Than Just Love—The Key to Lasting Brand Relationships We’ve all experienced it—the deep attachment to a brand that feels personal. Maybe it’s... [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Brand Relationships](https://www.threadlinebranding.com/en-us/essays/tag/brand-relationships) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/the-science-of-brand-love-what-drives-long-term-customer-loyalty) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/Presentation5-1.png?width=1280&height=720&name=Presentation5-1.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-the-storytelling-animal-how-stories-make-us-human-by-jonathan-gottschall) 3 min read #### [Review: ‘The Storytelling Animal: How Stories Make Us Human’ by Jonathan Gottschall](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-the-storytelling-animal-how-stories-make-us-human-by-jonathan-gottschall) Jul 26, 2024 9:47:46 AM From the very first pages of The Storytelling Animal, Jonathan Gottschall captivates readers with a compelling assertion: stories are much more than... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Narrative & Meaning](https://www.threadlinebranding.com/en-us/essays/tag/narrative-meaning) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-the-storytelling-animal-how-stories-make-us-human-by-jonathan-gottschall) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/sapienscover-2.png?width=1280&height=720&name=sapienscover-2.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-sapiens-a-brief-history-of-humankind-by-yuval-noah-harari) 3 min read #### [Review: “Sapiens: A Brief History of Humankind” by Yuval Noah Harari](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-sapiens-a-brief-history-of-humankind-by-yuval-noah-harari) May 17, 2024 6:02:00 AM Yuval Noah Harari’s Sapiens: A Brief History of Humankind is an expansive narrative that traverses the breadth of human history, from the earliest... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Narrative & Meaning](https://www.threadlinebranding.com/en-us/essays/tag/narrative-meaning) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-sapiens-a-brief-history-of-humankind-by-yuval-noah-harari) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/startend-1.png?width=1280&height=720&name=startend-1.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-start-at-the-end-how-to-build-products-that-create-change-by-matt-wallaert) 2 min read #### [Review: “Start at the End: How to Build Products That Create Change” by Matt Wallaert](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-start-at-the-end-how-to-build-products-that-create-change-by-matt-wallaert) Mar 20, 2024 4:58:00 AM Matt Wallaert’s Start at the End: How to Build Products That Create Change is a compelling guide that distills the author’s extensive experience in... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Strategy & Positioning](https://www.threadlinebranding.com/en-us/essays/tag/strategy-positioning) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-start-at-the-end-how-to-build-products-that-create-change-by-matt-wallaert) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/questioncover-2.png?width=1280&height=720&name=questioncover-2.png) ](https://www.threadlinebranding.com/en-us/essays/review-a-more-beautiful-question-the-power-of-inquiry-to-spark-breakthrough-ideas-by-warren-berger) 3 min read #### [Review: “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas” by Warren Berger](https://www.threadlinebranding.com/en-us/essays/review-a-more-beautiful-question-the-power-of-inquiry-to-spark-breakthrough-ideas-by-warren-berger) Feb 8, 2024 5:18:00 AM Warren Berger’s A More Beautiful Question is a thought-provoking exploration into the power of inquiry to drive innovation and change. As a guidebook... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Research & Insight](https://www.threadlinebranding.com/en-us/essays/tag/research-insight) [Read More](https://www.threadlinebranding.com/en-us/essays/review-a-more-beautiful-question-the-power-of-inquiry-to-spark-breakthrough-ideas-by-warren-berger) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/beginnerscover-1.png?width=1280&height=720&name=beginnerscover-1.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-beginners-the-joy-and-transformative-power-of-lifelong-learning-by-tom-vanderbilt) 2 min read #### [Review: “Beginners: The Joy and Transformative Power of Lifelong Learning” by Tom Vanderbilt](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-beginners-the-joy-and-transformative-power-of-lifelong-learning-by-tom-vanderbilt) Jan 21, 2024 5:05:00 AM Tom Vanderbilt’s Beginners: The Joy and Transformative Power of Lifelong Learning is a compelling blend of autobiography, self-help, and psychology... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-beginners-the-joy-and-transformative-power-of-lifelong-learning-by-tom-vanderbilt) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/influence-1.png?width=1280&height=720&name=influence-1.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-influence-the-psychology-of-persuasion-by-robert-b-cialdini-phd) 2 min read #### [Review: “Influence: The Psychology of Persuasion” by Robert B. Cialdini, PhD](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-influence-the-psychology-of-persuasion-by-robert-b-cialdini-phd) Dec 15, 2023 4:46:00 AM Robert B. Cialdini’s book, Influence, considered a seminal work in the field of persuasion, meticulously explores how certain psychological... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Strategy & Positioning](https://www.threadlinebranding.com/en-us/essays/tag/strategy-positioning) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-influence-the-psychology-of-persuasion-by-robert-b-cialdini-phd) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/Yourenotlistening-2.png?width=1280&height=720&name=Yourenotlistening-2.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-youre-not-listening-what-youre-missing-and-why-it-matters-by-kate-murphy) 3 min read #### [Review: “You’re Not Listening: What You’re Missing and Why It Matters” by Kate Murphy](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-youre-not-listening-what-youre-missing-and-why-it-matters-by-kate-murphy) Nov 21, 2023 4:32:00 AM In her insightful book, You’re Not Listening, Kate Murphy brings to light a growing concern in today’s fast-paced, digitally-driven world: the fear... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Research & Insight](https://www.threadlinebranding.com/en-us/essays/tag/research-insight) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-youre-not-listening-what-youre-missing-and-why-it-matters-by-kate-murphy) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/Presentation3-2.png?width=1280&height=720&name=Presentation3-2.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-think-again-the-power-of-knowing-what-you-dont-know-by-adam-grant) 3 min read #### [Review: “Think Again: The Power of Knowing What You Don’t Know” by Adam Grant](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-think-again-the-power-of-knowing-what-you-dont-know-by-adam-grant) Oct 21, 2023 5:21:00 PM Adam Grant’s Think Again is a compelling exploration into the dynamism of human intellect and the transformative power of reevaluating what we... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Research & Insight](https://www.threadlinebranding.com/en-us/essays/tag/research-insight) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-think-again-the-power-of-knowing-what-you-dont-know-by-adam-grant) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/Slide1-2.png?width=1280&height=720&name=Slide1-2.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-anthro-vision-a-new-way-to-see-in-business-and-life-by-gillian-tett) 3 min read #### [Review: “Anthro-Vision: A New Way to See in Business and Life” by Gillian Tett](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-anthro-vision-a-new-way-to-see-in-business-and-life-by-gillian-tett) Sep 21, 2023 3:52:00 AM What if the Kit Kat were not just a chocolate indulgence but a ritualized good luck charm for Japanese students? Or, perhaps more significantly, what... [Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Research & Insight](https://www.threadlinebranding.com/en-us/essays/tag/research-insight) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-anthro-vision-a-new-way-to-see-in-business-and-life-by-gillian-tett) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/tosellishumancover-1.png?width=1280&height=720&name=tosellishumancover-1.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-to-sell-is-human-the-surprising-truth-about-moving-others-by-daniel-h-pink) 2 min read #### [Review: “To Sell Is Human: The Surprising Truth About Moving Others” by Daniel H. Pink](https://www.threadlinebranding.com/en-us/essays/blog/book-review/review-to-sell-is-human-the-surprising-truth-about-moving-others-by-daniel-h-pink) Aug 22, 2023 4:59:00 AM Daniel H. Pink’s To Sell is Human: The Surprising Truth About Moving Others offers a refreshing look at the art of selling in a world where everyone,... 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