---
title: Essays | Research & Insight (2)
description: Research & Insight | Essays on brands, psychology, and human behavior - exploring how people make meaning, build identity, choose brands, and tell their stories. (2)
---

# Essays

Reflections on narrative psychology, decision making, and the strategic tensions shaping brands today.

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### Research & Insight (2)

[![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/redirect-2.png?width=1200&height=630&name=redirect-2.png) ](https://www.threadlinebranding.com/en-us/essays/blog/book-review/book-review-redirect-by-timothy-d-wilson)

 2 min read

#### [Book Review: Redirect by Timothy D. Wilson](https://www.threadlinebranding.com/en-us/essays/blog/book-review/book-review-redirect-by-timothy-d-wilson)

Oct 2, 2020 8:32:39 AM

I let Redirect by Timothy D. Wilson sit on my shelf for a long time. I acquired it with other behavioral economics and behavior design books such as...

[Book Review](https://www.threadlinebranding.com/en-us/essays/tag/book-review) [Decisions & Behavior](https://www.threadlinebranding.com/en-us/essays/tag/decisions-behavior) [Research & Insight](https://www.threadlinebranding.com/en-us/essays/tag/research-insight) 

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