--- title: Essays | Strategy & Positioning (2) description: Strategy & Positioning | Essays on brands, psychology, and human behavior - exploring how people make meaning, build identity, choose brands, and tell their stories. (2) --- # Essays Reflections on narrative psychology, decision making, and the strategic tensions shaping brands today. Filter by Tag Show All Book Review Brand Relationships Decisions & Behavior Narrative & Meaning Point-of-View Research & Insight Strategy & Positioning Travel & Hospitality ### Strategy & Positioning (2) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/Photo-by-Ryan-Holloway-on-Unsplash-1-1.jpg?width=1000&height=667&name=Photo-by-Ryan-Holloway-on-Unsplash-1-1.jpg) ](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/brand-story-narrative-and-the-physics-of-transformation) 3 min read #### [Brand Story, Narrative and the Physics of Transformation](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/brand-story-narrative-and-the-physics-of-transformation) Oct 14, 2020 4:18:27 AM In the past decade, developing a brand story has been all the rage. A clear brand story helps us communicate the value of our product or service... [Strategy & Positioning](https://www.threadlinebranding.com/en-us/essays/tag/strategy-positioning) [Narrative & Meaning](https://www.threadlinebranding.com/en-us/essays/tag/narrative-meaning) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/brand-story-narrative-and-the-physics-of-transformation) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/Photo-by-John-Baker-on-Unsplash-2.jpg?width=1000&height=625&name=Photo-by-John-Baker-on-Unsplash-2.jpg) ](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/positioning-is-stuck-build-brands-that-grow-and-last-with-stories) 3 min read #### [Positioning is Stuck: Build brands that grow and last with stories](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/positioning-is-stuck-build-brands-that-grow-and-last-with-stories) Oct 14, 2020 4:17:36 AM When Jack Trout and Al Ries began advancing positioning as a tool for marketers, its focus was on efficiency in understanding the consumer.... [Strategy & Positioning](https://www.threadlinebranding.com/en-us/essays/tag/strategy-positioning) [Point-of-View](https://www.threadlinebranding.com/en-us/essays/tag/point-of-view) [Narrative & Meaning](https://www.threadlinebranding.com/en-us/essays/tag/narrative-meaning) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/positioning-is-stuck-build-brands-that-grow-and-last-with-stories) [![](https://www.threadlinebranding.com/hs-fs/hubfs/Imported_Blog_Media/pexels-photo-346796-1024x683-1-2.jpg?width=1024&height=683&name=pexels-photo-346796-1024x683-1-2.jpg) ](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/the-heros-paradox) 3 min read #### [The Hero’s Paradox](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/the-heros-paradox) Oct 1, 2020 8:34:47 AM This post was originally posted to the Greenbok Marketing Services blog. It is reposted here with permission. [Strategy & Positioning](https://www.threadlinebranding.com/en-us/essays/tag/strategy-positioning) [Narrative & Meaning](https://www.threadlinebranding.com/en-us/essays/tag/narrative-meaning) [Read More](https://www.threadlinebranding.com/en-us/essays/blog/universal-insights/the-heros-paradox) [ Prev ](https://www.threadlinebranding.com/en-us/essays/tag/strategy-positioning/page/1) [1](https://www.threadlinebranding.com/en-us/essays/tag/strategy-positioning/page/1) [2](https://www.threadlinebranding.com/en-us/essays/tag/strategy-positioning/page/2)