3 min read
Brand Story, Narrative and the Physics of Transformation
In the past decade, developing a brand story has been all the rage. A clear brand story helps us communicate the value of our product or service...
Strategy & Positioning (2)
3 min read
Positioning is Stuck: Build brands that grow and last with stories
When Jack Trout and Al Ries began advancing positioning as a tool for marketers, its focus was on efficiency in understanding the consumer....
3 min read
The Hero’s Paradox
This post was originally posted to the Greenbok Marketing Services blog. It is reposted here with permission.