---
title: Building Brand Relationships | Threadline
description: Discover how to deepen your relationship with customers through a research-based framework that explores psychological dimensions and relationship types.
image: https://www.threadlinebranding.com/hubfs/White%20Paper%20Assets/build-brand-rel-feat-1.png
---

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# Where Does Your Brand Stand in Your Customers' Lives?

#### Not every brand needs to be a customer's favorite. But every brand should know where it stands — and what it would take to go deeper.

*Building Brand Relationships* is a research-grounded framework guide that draws on narrative psychology, consumer psychology, and interpersonal relationship theory to explain how customers form — and sustain — relationships with brands.

What's inside:

- The eight psychological dimensions that determine the depth of any brand relationship
- A spectrum of seven relationship types — from Familiar Stranger to Platonic Soulmate — with real-world examples
- A self-assessment quiz that scores your brand's current relationship with customers and identifies where to focus

Whether you're trying to deepen loyalty, diagnose disengagement, or build a strategy around what customers actually feel — this is the place to start.

![relationship-audit-wp-thumbnail-1](https://www.threadlinebranding.com/hs-fs/hubfs/Website%20Assets/relationship-audit-wp-thumbnail-1.png?width=1028&height=1796&name=relationship-audit-wp-thumbnail-1.png)

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