Where Does Your Brand Stand in Your Customers' Lives?

Not every brand needs to be a customer's favorite. But every brand should know where it stands — and what it would take to go deeper.

Building Brand Relationships is a research-grounded framework guide that draws on narrative psychology, consumer psychology, and interpersonal relationship theory to explain how customers form — and sustain — relationships with brands.

What's inside:

• The eight psychological dimensions that determine the depth of any brand relationship

• A spectrum of seven relationship types — from Familiar Stranger to Platonic Soulmate — with real-world examples

• A self-assessment quiz that scores your brand's current relationship with customers and identifies where to focus

Whether you're trying to deepen loyalty, diagnose disengagement, or build a strategy around what customers actually feel — this is the place to start.