Conversations and presentations exploring how people construct meaning, how brands shape relationships, and how insight becomes direction.
Kristian offers insights regarding how and what consumers share with AI moderators vs. real people.
A short introduction to Threadline’s Narrative Design framework and how we apply psychology to branding.
This conversation explores how story-based methods reveal the emotional and identity-driven drivers beneath the surface.
Kristian presents the power of psychobiographical research and the types of insights it uncovers.
Kristian discusses how every research project should uncover three types of insights and why you need them.
Kristian discusses the problem with traditional positioning and what you can do to break through.
