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Annie Murphy Paul’s book The Extended Mind: The Power of Thinking Outside the Brain challenges the traditional view that intelligence and thinking...
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Whether to interview non-users is one of the most controversial questions in market research. Is it better to understand a hardcore user’s...
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You want to apply psychology to your brand. You think having a more emotional brand is probably the way to go. But let’s be honest, the psychology of...
4 min read
There is very little agreement among academics and practitioners regarding what is or is not a brand. Even less regarding what makes for a good one....
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When I picked up Shortcut by John Pollack, it became immediately evident I would not be able to put it down. This book is a wonderful exploration of...
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Marketing has an impact on people’s lives. The benefit of that impact is up to us. Yet, there are very few expectations on marketers as an industry...
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In the past decade, developing a brand story has been all the rage. A clear brand story helps us communicate the value of our product or service...
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Over the past two decades, emotions have risen in prominence within marketing. No longer was it enough to prioritize features, run promotions or come...
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When Jack Trout and Al Ries began advancing positioning as a tool for marketers, its focus was on efficiency in understanding the consumer....
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If there’s anything you should know about Nir Eyal, it’s that he has an adorable family. I know because his family is involved in the Habit Summit he...
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I let Redirect by Timothy D. Wilson sit on my shelf for a long time. I acquired it with other behavioral economics and behavior design books such as...
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This post was originally posted to the Greenbok Marketing Services blog. It is reposted here with permission.