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Annie Murphy Paul’s book The Extended Mind: The Power of Thinking Outside the Brain challenges the traditional view that intelligence and thinking...
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Whether to interview non-users is one of the most controversial questions in market research. Is it better to understand a hardcore user’s...
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You want to apply psychology to your brand. You think having a more emotional brand is probably the way to go. But let’s be honest, the psychology of...
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When I picked up Shortcut by John Pollack, it became immediately evident I would not be able to put it down. This book is a wonderful exploration of...
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Over the past two decades, emotions have risen in prominence within marketing. No longer was it enough to prioritize features, run promotions or come...
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If there’s anything you should know about Nir Eyal, it’s that he has an adorable family. I know because his family is involved in the Habit Summit he...
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I let Redirect by Timothy D. Wilson sit on my shelf for a long time. I acquired it with other behavioral economics and behavior design books such as...