4 min read
Can Algorithms Understand Emotion?
Why Emotional Meaning Requires More Than Data Emotion is one of the most powerful forces in human behavior—and one of the hardest to interpret. In an...
Decisions & Behavior
4 min read
The Science of Brand Love: What Drives Long-Term Customer Loyalty?
More Than Just Love—The Key to Lasting Brand Relationships We’ve all experienced it—the deep attachment to a brand that feels personal. Maybe it’s...
3 min read
Review: ‘The Storytelling Animal: How Stories Make Us Human’ by Jonathan Gottschall
From the very first pages of The Storytelling Animal, Jonathan Gottschall captivates readers with a compelling assertion: stories are much more than...
3 min read
Review: “Sapiens: A Brief History of Humankind” by Yuval Noah Harari
Yuval Noah Harari’s Sapiens: A Brief History of Humankind is an expansive narrative that traverses the breadth of human history, from the earliest...
2 min read
Review: “Start at the End: How to Build Products That Create Change” by Matt Wallaert
Matt Wallaert’s Start at the End: How to Build Products That Create Change is a compelling guide that distills the author’s extensive experience in...
3 min read
Review: “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas” by Warren Berger
Warren Berger’s A More Beautiful Question is a thought-provoking exploration into the power of inquiry to drive innovation and change. As a guidebook...
2 min read
Review: “Beginners: The Joy and Transformative Power of Lifelong Learning” by Tom Vanderbilt
Tom Vanderbilt’s Beginners: The Joy and Transformative Power of Lifelong Learning is a compelling blend of autobiography, self-help, and psychology...
2 min read
Review: “Influence: The Psychology of Persuasion” by Robert B. Cialdini, PhD
Robert B. Cialdini’s book, Influence, considered a seminal work in the field of persuasion, meticulously explores how certain psychological...
3 min read
Review: “You’re Not Listening: What You’re Missing and Why It Matters” by Kate Murphy
In her insightful book, You’re Not Listening, Kate Murphy brings to light a growing concern in today’s fast-paced, digitally-driven world: the fear...
3 min read
Review: “Think Again: The Power of Knowing What You Don’t Know” by Adam Grant
Adam Grant’s Think Again is a compelling exploration into the dynamism of human intellect and the transformative power of reevaluating what we...
3 min read
Review: “Anthro-Vision: A New Way to See in Business and Life” by Gillian Tett
What if the Kit Kat were not just a chocolate indulgence but a ritualized good luck charm for Japanese students? Or, perhaps more significantly, what...
2 min read
Review: “To Sell Is Human: The Surprising Truth About Moving Others” by Daniel H. Pink
Daniel H. Pink’s To Sell is Human: The Surprising Truth About Moving Others offers a refreshing look at the art of selling in a world where everyone,...